For decades, retailers cared about one door: the entry to their physical store.But those days are quickly coming to an end.
The inevitability of digital transformation, which is more than ecommerce, means that retailers now have many doors: online, mobile, social media, phone and the historical physical location.
Smart retailers know that these shouldn’t be siloed as distinct channels, but blended as one, connected omni-channel.
Business apps aimed at optimizing inventory, understanding consumers, meeting service expectations and using analytics to monitor strategies are all essential data sources—and when connected, doors are opened.
This eBook explores how retailers can use integration to get the right product to the right consumer at the right time with the right message—and reinvent retail.
