In this rapidly evolving world where tailored experiences are critical, building your Customer 360 across marketing, sales, operations, and more has become increasingly important.
In this guide, you will learn a pragmatist approach to customer data integration that calls for automating business processes to eliminate data silos and drive improved cross-functional visibility and standardization of data. The key to accelerating time-to-results lies in leveraging your customer data stored across a wide array of business applications. The challenge lies with connecting those elements—to ensure the right data gets to the right place at the right time to serve customers well and drive successful business outcomes.
