Per Gartner, by 2022, a digital commerce experience will be assembled from over 30 integrated applications. And, through 2023 over 50% of the effort and cost in a digital commerce platform program will be spent on integrations with internal and external systems.1

This report, which is based on a survey of decision-makers in digital sales operations across a wide variety of industries serving both B2B and B2C markets, offers insights into where companies are focusing their integration efforts to boost automation of workflows.

48% of businesses need to connect 10+ applications

Here’s what the leading companies are saying:

  • 44% are integrating new technologies into existing production and supply systems
  • 42% are using API-based commerce for scalability
  • 64% use multiple e-commerce platforms - for instance Amazon, BigCommerce, Magento, and Shopify integrated with apps such as NetSuite, Salesforce, Microsoft Dynamics and more

Download the full report to learn what it takes to create a connected customer experience through digital commerce.

1 The Gartner Digital Commerce Vendor Guide, 2020, March 18, 2020


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